Blog
Writing on founding companies and building software, with essays, poems and stories alongside.
Writing on founding companies and building software, with essays, poems and stories alongside.
Writing on founding companies and building software, with essays, poems and stories alongside.
Deciding what is worth building, why teams talk themselves into the wrong thing, and when to stop.
Building the product is the easy part, which is an unwelcome thing to hear if you have spent six years getting good at the easy part.
Business courses teach through case studies, and case studies almost always end in a decision to expand. I learned the other decision somewhere else.
Why does every brief demand AI? From the Asch conformity experiment to pitch-deck buzzwords, how the tech industry rewards imitation over independent thought.
Why 'why' is the one question we gradually stop asking, the confusion between sifting and pecking, and what it costs the teams that go quiet.